Daywid Sneaker Care (Concept)

About

A couple months ago someone I know approached me about this refreshing idea of a cleaning care service. My first question to him was, “Like dry cleaning?” He responded saying, “no, for sneakers.” 

In Los Angeles there is a sneaker care service that has made a lot of buzz in North America. So his thought was to bring this to Toronto but also allowing customers to access this service from digital platforms.

My Role

User Research
User Flow
Information Architecture
Sitmapping

So the questions was asked.

Mission

Daywid Sneaker Care is a conceptual sneaker cleaning service located in Toronto, Ontario. Their mission is to keep their customers feeling “fresh”, so they can confidently tackle their world.

The Challenge

Daywid’s service does attract a niche market, but they want to showcase to the masses that their service is not only meant for sneaker enthusiast. They want to help those looking for that extra bit of boldness to carry them through their day.

The Approach

Create a platform for customers to submit an order as well as reserving times for pick-up/delivery.

To achieve this result I went about shortlisting goals to accomplish:

•  Understanding users by conducting research and involving ourselves with user empathy, looking to create an intuitive and enriching experience from start to finish
• Understanding how the service could be applied and accessed to digital platforms
• Looking to see where opportunities were to enrich the user/customer experience

Based off the research conducted, we want to achieve an understanding of:

• What their daily routines are?
• Where do they wear the sneakers to?
• What do they wear them for?
• What type of cleaning method do they use?
• How often do they clean their sneakers?
• Why do they clean their sneakers?

The Discovery

Based off of the answers received from user interviews and surveys, we discovered these characteristics:

User journeys were also created to comprehend the purpose and reason, along with identifying touch points and experiences.

After compiling the personas and user journeys, we needed to identify user outcomes and motivation to provide a more purposeful and satisfying experience. We approach this process based off Alan Klement's publication on user and job stories.

Numerous user stories were created to understand the outcomes from personas.

Job stories were constructed to inform us of user's situations and motivations.

These methods of discovering user characteristics enabled us to improve our assessment in pin-pointing opportunities.

Service Opportunities

Time was essential to user’s daily lives. Their was too much going on in the world for them to complete everything. However, user's believed keeping everything well maintained signified attentiveness to detail and care to the public. 

Through this understanding we also found points of access. Most user’s took to scheduling errands for the following day, during their lunch time at work or commuting to work/home. 

Because of this we took to introducing a quick setup and submission process. Also we looked to provide an archive of sneaker profiles, so next time, requests could progressively get quicker. The profiles would allow the stakeholder to have easy backend access to archived information to fall back on.

Due to an inability at times to drop-off or pick-up, a delivery service was added to help accommodate for users travel distance or time constraints. A user could set times for someone to pick-up/drop-off their item. A pre-authorized option was also constructed to give an automated service to help minimize actions. NOTE: the delivery service has not been fully fleshed out during this iteration. It is a task which will be conducted later.

IA

After gathering the opportunities, content hierarchy was developed to help user access the website with clear directions. We wanted to cover the needs and incentives, while minimizing features that would retract from the accomplishing the user's goal.